Lincoln Center’s Festival of NY

Organic and paid social content creation, organic and paid social analytics reporting, event planning

The Festival of NY was a summer-long celebration organized by Lincoln Center. Over 350 partners from across all five boroughs hosted events to celebrate NYC’s post-COVID comeback.

My role at BerlinRosen was to lead content creation for organic and paid social media, collaborate with the paid media team on a three-phase paid media campaign, support live event social media coverage, and work directly with partners by providing social media training and toolkits.